The Korean giant company, Samsung, is aiming to top the market of American PC makers by the year 2015. With the Windows 8 ability, the company hopes to land not below the Top 5 Ranking. Previously, Samsung was just ranked below Acer, Asus, and Dell, and it was just even called as part of “others” label. However, by the coming years the company wants to change the IT world’s perception. Samsung’s newly released line-up of Windows 8 devices consists of the Series 5 and Series 7 tablets, which have been rebranded as “ATIV smart PCs”, 2 touch-screen devices, and the Series 5 which is also a touch-enabled laptop. Giant firm also admitted that they are currently upgrading their non-touch notebooks to Windows 8-equipped devices, including the beautiful Series 9.
The Samsung’s senior vice president of consumer marketing in U.S, Mike Abary, said “The big thing (customers) will have to get past is embracing change… because it is a radically different operating system, I see that as an opportunity for choice. There’s fragmentation that’s occurring within laptops, tablets and smartphones. That’s leading to these opportunities.”
The device that the company hasn’t put in the market yet is the tablet that they unveiled last August. Aside from the fact that such model is run by Windows RT, it is also powered by highly efficient ARM chips, although it won’t run legacy apps.
Abary further explained, “For that device, we’re going to determine what markets we’re going to target, Is it a B2B play? Is it a consumer play? With pre-installed office, there’s a notion that this is more a productivity machine. But we don’t want to contribute to any potential customer confusion if it’s not positioned correctly.”
Although the company has Android tablets that will also be competing against its Windows 8 tablets it already decided to let go the Androids and created a new strategy using Windows 8. However, two systems have a different pricing.
“We want to position Android tablets as more of a living-room complimentary device,” Abary says. “What that means is that there’s tablet-to-TV capability — the transfer of content between devices. With a Windows 8 tablet, that consumer has a multitude of different utilization options on that device.”
